PRESS RELEASEMay 5, 2008 CEO GOLF CHALLENGE NAMES FOUNDATION SUPPORTING CANADA’S TROOPS AS CHARITY RECIPIENT FOR 2008 EVENTS TORONTO, ON – Joanne Noble, President of the CEO Golf Challenge 2008, announced today that the charity component of the six events scheduled in Canada this year will be donated directly to Canada Company—an apolitical organization established in 2006 by business leaders in Canada to support those who serve, or wish to serve, in Canada’s Armed Forces, and their families. The CEO Golf Challenge has six events scheduled for 2008 stretching across the country.  All events are part of the Canadian Series with tournaments in Toronto (3), Montreal, Vancouver and Calgary. (www.ceogolfchallenge.com). Based in Toronto, The CEO Golf Challenge designs luxury golf competitions for ‘c’ suite executives in search for the Best CEO Golfer in the World!! “I don’t think any of us really realize what some of these soldiers and their families go through. This is our way of saying “Thanks for all you do” said Noble. “I believe our participants will be very proud and in full support knowing who the charity beneficiary is for 2008.  I hope to help with public awareness of Canada Company through our program and hopefully, our participants get personally involved with the Foundation” she said. Blake Goldring, Chair and CEO of AGF Management Ltd., who founded and Chairs the Canada Company organization, and is the Honorary Colonel of The Royal Regiment of Canada, indicated that this new partnership would strengthen the bonds between the business community and Canada’s brave men and women in uniform. “There are many ways that each of us can serve and by providing this opportunity to network with Canada’s captains of industry to raise the profile and the funds for this deserved cause will be a great boost to our initiatives” he said. Canada Company supports a large and diverse range of activities—from recently initiating a change to the War Exclusion clause in mortgage insurance policies for serving members of Canada’s Armed Forces to hosting the Canada Company Scholarship Fund which provides scholarships to children of Canadian troops killed on active mission for post secondary education  Col. Goldring praised Joanne Noble and the CEO Golf Challenge 2008 organization for choosing Canada Company as their charity of choice for this year.  “Our brave men and women are world leaders and examples of how Canadians and their families serve their country and the world. Working with the world leader in sport competitions designed for ‘c’ suite executives since 2001 is a wonderful alignment of being the best we can be” he said.  About the CEO Golf Challenge CEO Golf Challenge run luxury golf competitions designed for ‘c’ suite executives in search for the Best CEO Golfer in the World and at the same time create an amazing networking platform.  All participants must be President, Partner, Owner or hold ‘c’ suite title of a company with at least $2.5 million in annual revenue. CEO Golf Challenge is a division of CEO Challenges LLC (www.ceochallenges.com) who has been the world leader in sport competitions designed for ‘c’ suite executives since 2001. About Canada Company  With the motto Many Ways to Serve, Canada Company was formed in 2006 and is an apolitical organization of business leaders with one goal: to ensure that those who serve, or wish to serve, in Canada’s Armed Forces, and their families, receive the widest possible support, recognition and care they deserve. With a particular focus on Canada’s Armed Forces Reserves, Canada Company is dedicated to honouring those with commitment and valour to their country at home and abroad.  For more information on Canada Company please visit www.canadacompany.ca  Media Contact: Joanne NoblePresident, CEO Golf Challenge416-231-2172Joanne@ceogolfchallenge.comwww.ceogolfchallenge.com